I was the Art Director at Reader’s Digest UK, where I designed the magazine and all communication materials and advertising campaigns. My most recent work at Reader’s Digest was to produce a complete re-design of the top selling monthly magazine.
The print magazine plays a central role in continuing the brand. For the redesign I was keen to reflect professional expertise, while appealing to a mature, consumer-oriented readership. The intention
was to offer existing readers something fresh without alienating them, while doing our best to reach out to newer, possibly younger, readers.
Using classic design elements such as serif headline fonts and a muted colour palette, the design will convey authority and trustworthiness. Sans-serif fonts will also be used to create contrast and impact where necessary.
Along with the reinterpreted and reimagined masthead and layouts, I was keen to use images in a creative, intelligent and impactful way to draw readers in and make Reader’s Digest as attractive as possible.
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The website, redesign to replace the monthly digital ‘magazine’ with a product that is responsive and not device dependent and – crucially for commercial aims – which can be used to promote Reader’s Digest messages across web and digital marketing.